HiConversion is a fast-growing tech start-up based in Boca Raton, Florida and founded by technology entrepreneurs whose prior startups were acquired by Ricoh and Microsoft. HiConversion was created with a simple objective: build a smart and easy-to-use multivariate testing solution. However they soon discovered their algorithm was able to intelligently adapt to change – they had developed a smart optimization solution.
The first generation of their 4D optimization technology enabled full-funnel optimization for end-to-end results, and simultaneous virtual multi-segment and multi-targeting instances to create optimum experiences for different visitor types. Their insights into visitor preferences uncovered unique trends and patterns providing customer wisdom and competitive advantage.