Grandparents.com, Inc., together with its subsidiaries, operates as a family-oriented social media company that serves the age 50+ demographic market in the United States. It offers tools to foster connections among grandparents, parents, and grandchildren. The companys Website provides advice on health and wellbeing, relationships and finances, as well as recipes; travel tips; and recommended activities for grandparents, boomers, and seniors. Grandparents.com, Inc. offers its members access to a range of benefits, including groups, discussions, blogs, games, and contents, as well as access to discounts and other benefits to various products and services related to travel, entertainment, food and dining, wellness, and online shopping. The company also provides electronic newsletters and social media outlets, as well as promotes products and services, travel partners, entertainment products, and education services. It has strategic alliances with Cegedim Inc. to develop the Grand Card that provides cash rebate benefits on a debit card; and Starr Indemnity and Liability Company to offer business consulting services, and develop strategic business and investment relationships. The company is headquartered in New York, New York.